Friday, 27 April 2018
Friday, 20 April 2018
Attack the Block - In terms of genre
What is genre?
Genre consists of different styles, conventions and themes in which effects a films setting and atmosphere which can be recognised by an audience.
What have prominent critics said about genre?
Genres are instances of repetition and difference. Difference in genre is absolutely essential because repetition wouldn't attract any audience. Genre is in a constant process of negotiation and change and is defined in terms of Semantic and Syntactic elements.
What genre would you say Attack the Block is?
I would say Attack the Block consists of multiple genres. These consist of Horror, Sci-Fi, Comedy and Action.
What codes and conventions does it contain that make it fit these genres?
Attack the Block consists of semantic elements such as gangs, youths and crime was well as mixing with aliens, supernatural and apocalypse feeling. As well as using syntactic elements of action in fight scenes etc. Also the narrative is portrayed in a comedic way which lightens the mood of the high intensity scenes
Was the film marketed as belonging to a particular genre?
In the marketing and promotion of the film Attack the Block it seems very action based. For example the film cover all the characters are standing together in an action pose which portrays the film as quite serious and potentially not that you would expect to be classed as horror.
What kind of target audience do you think would be attracted to films in this genre?
I believe the the sort of target audience that would be attracted to a film such as this would be those who enjoy modern action films set in urban areas. Those who also enjoy the horror side to supernatural aliens.
Genre consists of different styles, conventions and themes in which effects a films setting and atmosphere which can be recognised by an audience.
What have prominent critics said about genre?
Genres are instances of repetition and difference. Difference in genre is absolutely essential because repetition wouldn't attract any audience. Genre is in a constant process of negotiation and change and is defined in terms of Semantic and Syntactic elements.
What genre would you say Attack the Block is?
I would say Attack the Block consists of multiple genres. These consist of Horror, Sci-Fi, Comedy and Action.
What codes and conventions does it contain that make it fit these genres?
Attack the Block consists of semantic elements such as gangs, youths and crime was well as mixing with aliens, supernatural and apocalypse feeling. As well as using syntactic elements of action in fight scenes etc. Also the narrative is portrayed in a comedic way which lightens the mood of the high intensity scenes
Was the film marketed as belonging to a particular genre?
In the marketing and promotion of the film Attack the Block it seems very action based. For example the film cover all the characters are standing together in an action pose which portrays the film as quite serious and potentially not that you would expect to be classed as horror.
What kind of target audience do you think would be attracted to films in this genre?
I believe the the sort of target audience that would be attracted to a film such as this would be those who enjoy modern action films set in urban areas. Those who also enjoy the horror side to supernatural aliens.
Thursday, 19 April 2018
Thursday, 15 March 2018
Disney Cross Media and Synergy
Cars 3
Release Date - 14th July 2017
Production Budget - $175 million USD
Box Office - $384 million USD
Distributed by Walt Disney Studios and Motion Pictures
The film was advertised in trailers, billboards, TV adverts. It was also distributed by Disney through their stores in merchandise and also branched out to other companies such as McDonald's in their Happy Meal toys.
Film Production Planning
So far in film production we have addressed roles to each other in our team. We have also chosen our actors for the production and have been looking into possible locations to film at. We have told our actors about filming dates where we hope to complete the filming.
Job Roles:
Patrick - Director, Casting, Music Composer and Devising Acting Manager
Alex - Editor, Music Composer, Camera Operator (Post Production Manager)
James Bowes - Audio and Visual Director
Actos:
Chloe - Ellena Quarmby
Nikki - Freya Gledhill
Joe - Mathew Paul
Austin - Patrick Campbell
Dad - Ian Campbell
Filming Locations:
-Ilkley Grammar School Gates -
Ben Rhydding Road -
1A Wrexham Road -
23 Lawn Avenue -
Ilkley Train Station -
Ilkley Moor -
Job Roles:
Patrick - Director, Casting, Music Composer and Devising Acting Manager
Alex - Editor, Music Composer, Camera Operator (Post Production Manager)
James Bowes - Audio and Visual Director
Actos:
Chloe - Ellena Quarmby
Nikki - Freya Gledhill
Joe - Mathew Paul
Austin - Patrick Campbell
Dad - Ian Campbell
Filming Locations:
-Ilkley Grammar School Gates -
Ben Rhydding Road -
1A Wrexham Road -
23 Lawn Avenue -
Ilkley Train Station -
Ilkley Moor -
Wednesday, 14 March 2018
Unit 3 - M1
The Brief
My short film is under 10 minutes which was the maximum length for a short film
It shows a specific, recognisable genre and the style being a drama as well as mood throughout the film which links to it such as the use of drugs and teenage life
I am working in a group of three, myself, James Bowes and Alex Hardgreaves and have assigned each other to specific roles. James- Camera operator and director, Alex- Editor and Patrick- Director
The script is all original content and was devised by myself. The inspiration was from the lives of youths and what they do to be cool and fit into friendship groups
The music and audio we will use will be all our own which will be made in Garage Band. If it comes to us using pre made music we will be sure to reference it in our credits of the film
Shorts International Ltd is the world’s leading short film entertainment company with the world’s largest catalogue of short movies. It owns and operates ShortsTV, which brings audiences around the world the best short movies on TV, online and in theaters, as well as Shorts Factory, which produces original short film content for broadcasters and brands.
The film tells the story of Bill, whose daily routines, perceptions, and dreams are illustrated onscreen via multiple split-screen windows. Though his life seems mundane at first, he has trouble remembering things and the sights and sounds of the world are sometimes overwhelming. His life is narrated in several humorous and dramatic anecdotes, very gradually growing darker and terrifying as he appears to be suffering from a possibly fatal mental disorder (and has apparently been receiving treatment for it for quite some time). The film illustrates the struggle many people have with mental illness, in the inherent difficulty in deciding which muddled thought or distracted perception is most important and should be paid attention to. Meanwhile, Bill is suddenly faced with the possible end of his life.
This film was targeted to adults with children who are facing difficult decisions in life which is sort of similar to our film with how the it is the children facing difficult decisions while trying to live life to the full. The link this film has to our own is the way how the film focusses on one main protagonist and their struggles in life and the pressure they have to face and ultimately facing life and death situations in decisions they make. This is why I feel Shorts International is a company we can really work from in their ways of portrayal of characters and building story and characterisation.
Candella UK distributes packages of short films at over 300 European and worldwide festivals, with the specific aim of promoting UK filmmaking beyond our shores. Candella-promoted shorts have won major prizes at European festivals in recent years.

This documentary looks into the interiorised sexism in women that together are searching for answers and ways to unlearn. There is a hidden sexism in the European society that hides a worrying fact; we are in a sexist society therefore we are all sexists. We will meet many women that are fighting for equal opportunities and wonder what will be their reaction when putt in front of the “female south American high society” not the unprivileged, the privilege ones, the other half, openly sexists in a society that still living in the MAD MEN scenario in the XXI century fighting to keep it that way for generations to come.
This film that we I have looked upon looks on the topics of female representation which is a key aspect in our film having a female protagonist. We can use similar representations of how women are presented in ou distribution of our film in how we want our audience to feel. Our film is about a girl who makes poor choices but in how we represent her will define the overall representation of the film.
Overall, the film distributer we will use will be Short International due to how they are experienced in distributing hard hitting films and letting an audience know this before seeing a film.
Marketing Methods
Our own film being aimed at a younger audience, our main methods of advertising would be through social media on platforms such as Facebook and Twitter. Our adverts would include a trailer, film covers and film covers to attract the audience, giving them a glimpse of the full feature. We would also feature our trailer on YouTube where people can share and like the widen the audience.
We will also promote our film through banner advertising on billboards and posters in public spaces etc which will hopefully encourage word of mouth and widen the viewers and popularity of the film.
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