M3: Explain how the created media components comply with the codes and conventions of the media sectors

I will be comparing my advertising units to the tv show 'Stag' produced by BBC Two and 'End of the F***ing World' by Netflix as they offer a very similar experience for the audience with similar aims.

Trailer -

Stag

-The trailer for Stag is 1.04 minutes long

-The pace is gradual and builds up into quick changing scenes at its highest moment of tension

-The trailer as a whole is made up of 45 clips and places the title at the end of the video with BBC's credentials

-As a whole the trailer uses dank, bleak colouring to create a sinister tone and atmosphere creating the sense of horror within an ordinary location.

Pigeon Hunt

- For my trailer, the duration is 1.07 minutes. Comparing to Stag I achieve a similar time duration for another BBC trailer

-The pace of my trailer is fairly constant throughout. A lot of the clips are in time to the music, so pivotal dramatic moments are mainly shown through that of music

-My trailer has longer clips of footage using 10 clips. The aim of my trailer was not to show a sense of the characters so early, but to give the audience a taste of the environment and setting as well as the tone for the series.

-My trailer, like that seen in Stag, uses darker colours and shades to create a bleak, isolated location where these characters live, as well as portraying an overall mysterious sense to the characters and themes. 

Social Media Page -

End of the F***ing World

The Facebook page of EOTFW is very clear and factual offering a clear sense of the programme with posts reminding the audience about it which the audience can like, share as well as follow the page.

The page offers the audience the trailer as well as photos, posts and gifs they can like and share with friends to raise audience awareness.



The series constantly reminds the audience of the second series to be released to not lose any audience attention or views. They use wording like that of the title to encourage the audiences engagement and create this world reminding the audience what the series offers.


Pigeon Hunt 

With my own Facebook page, I offer the audience a very similar experience using the title as the profile picture to reiterate to the audience the series name, I also have my cover photo offering the audience a sense of environment within my series that they can engage with, as well as having clearly the BBC Three logo, reminding viewers this is a BBC production. My page enables any audience to follow and contact the production team as well as sharing content with friends.




I have created posts which viewers can like and share, expanding the advertisement boundary, reaching out to more people. I encourage the audience with reminders of dates to keep them interested, like EOTFW does when advertising its second series.

Radio Advert -

For radio advertisement, there are rarely broadcasts promoting TV programmes. I looked into dark themed adverts that would portray a similar tone to the audience. This advert talking about National Counter Terrorism Policing is very informative and clear with facts and delicate on such a raw subject. The voices in the script are well informed and offer the audience with a good knowledge of what has occurred.

Within my own advert, my primary aim was to present to the audience a clear informative advert that told listeners what the product was and where and when it would be aired. Without the ability to show visuals and the primary objective of my campaign was to show to the audience the environment and setting, I used as many characters as possible to get a wide sense of community and character linking, and used my protagonist Matthew to inform audience on him as a character, and a reversal in normality that occurs within the series.


Poster -


EOTFW/Stag

The posters used in the two series offer the audience a good sense of the characters and what the series is loosely like in terms of tone.

-The colours used are dull and darkened and the use of singular bright colours through clothing is dramatic and emphasises that these series are not completely horror and sinister based - there are elements of positivity.

-The fonts correspond to the title and logos of both series which remind the audience of the series and they can remember the name. Both fonts are clear and punchy and mirror the overall feeling and tone of the series. Stag being outdoors and muddy with the splats on the title, and EOTFW being young and free like the two characters who detach themselves from society and go off the rails.

-The layout in both posters shows the audience a mixture of character as well as setting. They both use locations from the series as a backdrop of the poster emphasising these worlds that the characters live among. Yet with this the characters are the forefront of the poster showing to the audience the story revolves around these people, and they are the ones who's story we follow.

-Both texts are large and clearly want the audience remember what they see so they can spread by word of mouth news of the series to friends and public.

Pigeon Hunt

Within my posters, I have used similar elements to attract audience attention 

-I have used the iconic logo/title of the series that the audience will remember and link to the series with. 

-I have also used a backdrop from location of the series which will offer to the audience a glimpse of the world the series revolves within. 

-The text is large and clear so that an audience viewer will be able to clearly read what is being advertised. I have addressed the series name, release date, as well as credit BBC Three for its creation which is also done in EOTFW's poster with the Netflix logo.