M2: Justify the choice of planned components by targeted media sector

In order to distribute my television series and gain the largest audience viewers from my target audience I have chosen these components to advertise on.


Poster/Billboard

Using posters and billboards to advertise my product will enable me to distribute the name of the series over specific areas such as cities and large towns on buses, train stations and road side marketing posters. Displaying these billboards will advertise not only to our target audience but audiences of other ages. The main areas for our advertisement will be public transport and street displays as the younger generation tend to use public transport. My target being 15-21, a large demographic cannot drive so I will promote the majority of my advertisement away from roads as it is also a danger for drivers as a distraction.

'Cestrain' say that the advantages of billboard advertisement are:

• -'You only have a few seconds for someone to glance up at a billboard, so their size is a huge advantage. Large, bright, eye-catching graphics with one key message is the best route – it will leave people with a lasting impression in their mind'.
• -'Ads on billboards are free to passers by – they don’t have to buy a newspaper or a cinema ticket in order to view your message'.

Trailer

The advantages of producing a trailer is that it will give our audience a glimpse of the series we will promote. What I can show through moving picture rather than still image is the movement of characters and landscapes and the style and atmosphere that is created. As well, the range of visuals will give an audience a wider glimpse of the series and a sense of the environment that the series is set in. It will also offer an insight into the story line and the life of the characters which may entice the audience to want to see more about these characters and the life they live.

'White Animation'  addressed benefits to video advertisement:

'Video ads convert sales. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item'. 

'People share the video. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially'.


Social Media Post

Social media posts will be one of the largest form of advertisement for my series. Any promotion that needs to be uploaded is free of charge and has the ability to be seen many audiences as well as be shared. I will also be able to copy links to websites and trailers within these posts which audiences can be lead straight to. The biggest factor is that social media is heavily used by young people which works very well for my target audience of 15-21 years old's. This will act as a chain reaction as one viewer see's the post and can share it to all of their friends and so on. I will be able to reach out to people everywhere without having to spend any more of the budget.

Forbes Magazine say this about social media marketing:

'Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways'.

'Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media'.


Radio Broadcast

Radio Broadcasting will be beneficial to my series as I can directly control when I advertise, what time to attract the specific audience, where, to once again direct specific audience and how often they her it. in modern society, younger people rarely listen to radio broadcasts as they are able to listen to music freely on platforms such as Spotify and Apple Music. Using the BBC's radio will be beneficial as we can direct a broadcast from the same company. Other channels like that of Capital who have a large young audience demographic would be able to reach out to a large platform. I could also advertise on a local radio station to where filming for the series will take place (Fort William) which will promote local interest and raise awareness of the series to be spread by word of mouth.

TEC Direct Media said this about radio advertisement:

'The ability to target your audience.  Radio offers the opportunity to pinpoint your perfect audience and target your sales approach solely to them. For instance, you can choose a station that caters to a certain age group, giving your marketing dollars real power.  In particular, busy moms listen to AM/FM radio stations both over the air and online and 65% report doing so weekly'.

'The ability to offer more frequent ads. The fact is, frequency sells. The more ads you can get on the air, the better the chance it will make an impact.  Radio allows advertisers an inexpensive way to get their voice heard – over and over again'.

'The ability to stir emotions and create demand. Even with the focus today on video, radio is still an active medium.  It can create immediacy, driving shoppers to a specific store, brand or to take a specific action.  Radio advertisements are able to engage with audiences in a personal and unique way'.