P4: Posters

Posters

The use of poster for the advertisement campaign was very useful as promotion as they gave a real sense to the audience the themes, vibe and style that 'Pigeon Hunt' tries to portray. The title used in all forms of advertisement gives the series its brand and label which audiences will recognise and remember. As well the background image gives the audience an insight into the world that 'Pigeon Hunt' works in, making the images seem far more real and connecting the audience more to what the series offers. With this, the posters are a constant reminder that this is a BBC Three drama and is only available on BBC Three. And the release date is always in full view for the audience which will constantly remind them and not allow them to forget. 

In terms of creating the posters I used a screen shot of my main character 'Matthew' from the trailer and using photoshop, cut out his figure to use as the mysterious figure in the poster. From here I brought the cut out figure into Illustrator and using the editing software created him to be a shadowy figure and placed him into the scene. 

For my background image all the photography from the film shoot was too bright and blurry and did not portray the gloomy feel I wanted. As well, my series is set in the Highland's of Scotland so Yorkshire Moor's would not have delivered the desired look. Instead I used Pixabay where you can download copyright free images. I used this image of Glencoe as it perfectly fitted the look and aesthetic I wanted to portray. 

Then using illustrator I added in my logo title which I created previously on Illustrator for the proposal. I added text to write out the release dates as well as including the BBC Three logo to show it is a BBC Three production. I took the image from Wikipedia as it is very high quality and formats as a vector, so using it in Illustrator I was able to edit it further and utilise it to how I wanted it to look.