The mood board is a collection of images and themes tightly compacted together to get an idea of the style and visuals that could be developed into the advertising. The series is heavily focussed on the nature and outdoors as well as the characters love for being adventurous and going outside. Nature and landscape are very important in the visual look of the product as well as that gritty, dark feel. I also wanted to show elements of humanity through tools, buildings etc and the rural feel they give.
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