Friday, 29 June 2018
M2
Because our film covers certain areas and themes such as drugs and under age drinking, we needed to be careful as to how ethical these representations are, and as to who we're showing the film to in terms of target audience. We checked with the BBFC on their ethical guidelines of drug usage -
At U, the Guidelines state ‘no references to illegal drugs or drug misuse unless they are infrequent and innocuous, or there is a clear educational purpose or anti-drug message suitable for young children’.
At PG, ‘references to illegal drugs or drug misuse must be innocuous or carry a suitable anti-drug message'.
Our films target audience is that from 15 up so our representations of these substances were legally portrayed. Despite this, the BBFC still has guidelines on how how drug use is depicted
The BBFC's Guidelines prohibit 'detailed portrayal of illegal drug use which may cause harm to public health or morals' even at the adult 18 level. The tests for these two concerns become increasingly more strict down through the age ratings, particularly in works aimed at children. No work taken as a whole may promote the misuse of drugs and any detailed portrayal of drug misuse likely to promote or glamorise the activity may be cut.
The portrayal in our film made sure we didn't promote or glamorise these substances at all. We made it clear on how our depictions only showed very soft realities of drug usage and that there is no area in which we promoted or influence drugs in anyway.
If we look at the theory of The Effects Model, the idea that younger members of the audience may imitate content in the piece such as drug taking but we wanted to make sure that the audience wouldn't be controlled by the content and would be able to make their own choices.
We did however want to show meaning that the audience would understand. The audience clear reception theory to the intention will be understood as we clearly showed a negative representation of drug usage and outcomes are deadly. The audience will accept this and have no intention of imitating the content they have seen.
Representations -
Society-
Young people in the film. Middle class white teens living in Britain. In the film they are shown to have nice clothes, caring families, nice houses etc.
Feminism-
We have a female protagonist. She is shown to be pressured by friends and give into the temptation of drugs. The representation of her as a character show her as a young girl and we focus on how she gives in to pressure and the peers of her friends.
Drugs-
The use of dugs and how we represent them. We do not show drugs to be positive in any way and the overall film casts a negative portrayal of drugs as a whole and how they can effect young peoples lives.
Copyright Issues and laws -
-The rights cover; broadcast and public performance, copying, adapting, issuing, renting and lending copies to the public.
-In many cases, the creator will also have the right to be identified as the author and to object to distortions of his work.
In our piece we made special effort to make sure we we didn't copyright any of the content. I emailed the general manager of the artist and asked if it would be ok for us to use the song in our film. We addressed that we would give complete credit and rights of the song to the artist and would feature this in our credits of the film.
Other music we used was non copy right music that we selected. But we also credited the website where we got the music from. As well as our sound effects we sourced them from non copyright websites which we also mentioned in our credits of the film.
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